Ethics & Values

The business ethics of the Company can have a direct and profound effect on the company’s reputation. All Breavis employees, thus, must keep to all the ethical and professional standards specified in the company’s code of ethics.

The code of ethics – basis for governing the behavior and activities of Breavis – aims:

  • to promote the public trust in the activities of public opinion research companies;
  • to maintain an approach of obtaining and processing the related information which will not be detrimental to society;
  • to specify ethical standards to be kept to by the company employees.

Breavis, on behalf of all its employees, commits to follow the principles shared below:

  • Exclusion of Conflict of Interest

Breavis employees must avoid any conflict of interest and even its possibility. They must never get engaged in any type of activities that may directly or indirectly cast doubt on the trustworthiness and impartiality of the company. The array of activities leading to a conflict of interest includes the membership in diverse groups and associations which may question the reliability of the company and its unbiased reputation.

  • Political Impartiality

Breavis and the specialists conducting the interviews must not directly or indirectly promote or back any political power. Additionally, the company strictly prohibits its governing team members to be a partisan even if the affiliation to a party is a part of their personal off-work activities.

  • Comprehensiveness of Research

Breavis employs transparency and double checking to conduct its researches to ensure the accuracy of surveys the company provides to its clients and the public. Breavis commits to make available the methods and range of tools used in the surveys conducted, ensuring the comprehensiveness of the research.

Breavis, on behalf of all its employees, commits to follow the principles shared below:

  1. Surveys are to be conducted in compliance with the RA and international legislative norms and regulations.
  2. Public opinion polls are to be carried out in line with universal ethical standards to avoid any action that discredits the reputation of industry specialists.
  3. The purpose of the research, along with its essence, must be precisely presented during interviews to avoid misleading respondents.
  4. Respondents must participate in interviews on a voluntary basis only.
  5. The respondent’s right to refuse to answer questions must be respected.
  6. The personal information collected during an interview must be used only in a generalized manner.
  7. The information collected during interviews cannot be used other than serving the purpose of the research.
  8. The conducting and documenting of researches must be done with a high level of accuracy and accountability.
  9. The company must work in a precise, transparent and impartial manner.
  10. The company’s employees must keep to the principle of fair competition.